Expanding Tesla’s Market Share in China: Strategic Approaches and Execution
A strategic management paper, co-authored at Copenhagen Business School, on how Tesla can integrate its corporate social responsibility goals with its business strategy in the world’s largest electric vehicle market.
It combines PESTEL and Porter’s Five Forces analysis with a SWOT/TOWS assessment, weighing the Shanghai Gigafactory and local production against fierce competition, rapid technological change and rising regulatory standards.
Porter's Five Forces
In China, Tesla's pressure comes from buyers and rivals, not newcomers
Buyer power
low switching costs
Industry rivalry
BYD, NIO and Xpeng
Threat of substitutes
public transport, fuel-cell cars, other EVs
Supplier power
batteries and semiconductors
Threat of new entrants
named entrants: Xiaomi and Alibaba